Web Design Discovery Questionnaire

SECTION 1: Business Overview

Tell us about your business and brand.

Business name

Website URL (current, if applicable)

How would you describe your business in one sentence?

What products and/or services are most important to feature on the new website?

What makes your company different from your competitors?

What are the top 3 words you want people to associate with your brand?

Who are your main competitors? (Please list URLs if possible)

Do you have existing brand assets?

Logo filesBrand colorsFontsBrand guidelinesNone / Need help creating these

SECTION 2: Target Audience

Help us understand who the website is for.

Who is your primary customer? (job title, industry, type of buyer)

Are you selling to:

ConsumersBusinessesContractors / operatorsProcurement / purchasing teamsOther

Are there multiple customer types? If yes, please explain.

What problem is your customer trying to solve when they visit your website?

What questions do customers most often ask before contacting or buying?

What objections or hesitations do customers commonly have?

SECTION 3: Website Goals

Define what success looks like.

What is the primary goal of the new website?

Generate leadsQuote requestsPhone callsProduct educationDealer / distributor supportOther

What actions do you want visitors to take on the site?

CallFill out a formRequest a quoteDownload informationVisit a locationOther

How will you measure success 3–6 months after launch?

Are there internal business goals this website should support?

SECTION 4: Current Website Feedback

Optional section if redesigning an existing site.

What do you like about your current website?

What frustrates you about the current website?

What feedback have customers shared about the site?

Are there pages or features you want to keep, improve, or remove?

SECTION 5: Content & Messaging

Tone, voice, and content direction.

How would you like your website to sound?

ProfessionalTechnicalApproachableBoldEducational

Do you have existing content we should reuse or rewrite?

Are there certifications, warranties, or credentials that should be highlighted?

Would you like to feature any of the following?

TestimonialsCase studiesBrands you carryManufacturer partnershipsTeam bios

Are there legal, compliance, or disclaimer requirements?

SECTION 6: Products & Services

Especially important for Power Machinery Center.

What product categories or services need dedicated pages?

Do products need technical details?

SpecsManuals / downloadsComparison chartsImages / videos

Are prices public or quote-based?

PublicQuote-basedMixed

Do you need e-commerce now or in the future?

Not neededFuture phaseYes, now

SECTION 7: Design Preferences

Visual direction.

Are there websites you like the design or functionality of? (links)

Are there styles or designs you dislike?

Preferred overall style:

Clean / minimalIndustrial / boldModern / high-techTraditional

Any colors, fonts, or visuals to avoid?

SECTION 8: Technical & Functionality

Behind-the-scenes needs.

Does the website need to integrate with any systems?

CRMInventory systemERPEmail marketing platformNone

Do you need any of the following features?

Advanced formsQuote builderProduct filtersDealer portalMulti-location support

Who will manage website updates internally?

SECTION 9: SEO & Marketing

Traffic and visibility.

How do customers currently find you?

Google searchReferralsPaid adsSocial mediaTrade shows

Are there keywords, brands, or product terms you want to rank for?

Is local SEO important?

YesNoSomewhat

SECTION 10: Timeline & Decision Process

Planning & approvals.

Target launch date (if any)

Are there deadlines driving this project?

Who are the decision-makers?

How will feedback and approvals be handled?

SECTION 11: Final Insight

Optional but highly valuable.

What would make this website a win for you personally?

If a visitor remembers only one thing after visiting your site, what should it be?

Your Name

Your Email

Your Phone (optional)