Healthcare Marketing

healthcare marketing


Customized Digital Media Plans Based On Your Company Goals

One of the most dynamic segments in digital marketing today is found within the healthcare space. Relative Marketing Group is uniquely positioned to serve clients in the healthcare marketplace. With more than a decade of experience applying digital marketing expertise to multiple sectors in the healthcare industry, our role in connecting clients with potential patients is well defined.

Marketing strategies are continually evolving, that constant wash and spin cycle of pushing out old marketing approaches and introducing novel ideas. Staying ahead of trends and shifts in both healthcare and marketing ensures marketing strategies that result in higher capture rates. Professionals in the healthcare space can utilize search engine optimization (SEO), content marketing, social media marketing, and mobile marketing services to grow their practice or healthcare program and positively impact their bottom line.

Healthcare marketing is a specialized niche within the digital media marketing industry. A higher standard is required when designing marketing content for medical professionals. The quality of the content and the ability to distill and convey complex medical conditions and services is essential. For this reason, a healthcare provider or practice should seek the expertise of a marketing group with solid healthcare experience.

Specialized Healthcare Marketing Services

Specializing in New Patient Lead Generation

Medical providers seeking digital marketing services are particularly concerned with maintaining a high level of credibility and professionalism in marketing content. Relative Marketing Group offers high quality content and digital marketing expertise for the following medical specialties:

  • Medical doctors and practices
  • Plastic surgeons
  • Dermatologists
  • Psychiatrists
  • Mental health centers
  • Addiction treatment services
  • Chiropractors
  • Gynecologists
  • Obstetricians
  • Pediatricians
  • Urgent care services
  • Cardiologists
  • Orthopedists
  • Endocrinologists
  • Gastroenterologists
  • Nephrologists
  • Ear, nose, and throat (ENT) specialists
  • Neurologists
  • Oncologists
  • In vitro fertilization (IVF) centers
  • Hospice care service providers

Healthcare Digital Media Marketing Services

Helping Your Business Stay Competitive Online

The trend is clear. Patients today are digitally savvy, leading an increasing number of medical professionals to utilize digital marking channels to advertise their practice. Google ads can improve search engine rankings, social media marketing strategies help attract new patients, video productions and other media add additional layers to websites, and engaging blogs keep the website energized and relevant.

According to Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, high quality content and link building are the two most important SEO beacons that drive rankings. Content strategies improve the user experience on a website and keep the user engaged, leading to the formation of a mutually beneficial relationship. Increased engagement means a longer customer lifecycle and higher conversion rates.

Content strategizing dovetails with search engine marketing and social media efforts to help healthcare services get their brand in front of the patients. A well-orchestrated digital media marketing campaign can provide important information and data to consumers, while directing those consumers to the practice. Our digital marketing services include:

Website Design, Management, and Updates

The website itself provides that crucial first impression, the initial contact with the provider directly. If a website looks outdated or has little visual appeal, a refresh is in order. By updating the website with an elegant template and intuitive functions, the consumer will be more apt to engage at a deeper level. Website management and performance reporting are important maintenance functions that keep the site operating at optimal levels.

Search Engine Optimization

Increasing online visibility is made possible through strategic SEO practices. By improving the website’s search engine ranking results, more consumers will be introduced to the practice or program and that will generate more organic traffic to the website. SEO practices include internal linking, outbound links to authority sites, effective keyword usage, and content quantity and quality.

Content Strategy and Writing

By creating informative, well-written content on a regular basis the website becomes a one-stop shop for fact gathering, advice, and problem solving, all the while increasing the practice’s credibility. Delivering high quality webpage and blog content helps the provider gain a reputation as a thought leader and key resource in their field. SEO-optimized content offers reader-friendly information related to the provided services, and that results in more incoming website traffic.

Online Reputation Management

Online reputation management (ORM) refers to proactively influencing what search results will appear when a consumer conducts a search for a business or medical practice. By employing SEO strategies it is possible to improve the quality of a doctor, medical practice, or treatment center’s search results and subsequently their reputation online.

Search Engine Marketing

Online advertising is a critical element for optimizing the search engine results page (SERP). Search engine marketing tools, such as Google Ads, Bing Ads, and Yahoo Search Ads, are leveraged to attract patients and gain the highest return on investment (ROI). Ad performance is monitored proactively to allow timely adjustments as needed.

Social Media Optimization

Building a community on social media platforms allows the practice to incrementally build trust with potential consumers and increase awareness of the services offered. Engaging with this community through posts and promoted posts on a regular basis can provide valuable insights into what services a potential patient or customer is seeking.

Video Search Engine Optimization

Video SEO is used to optimize video content for search engine results. For a healthcare provider that utilizes the video medium, video SEO efforts are key to driving traffic to their website. Videos are best utilized as a tool for engaging consumers and describing services before directing them to the site. Optimizing videos by creating metadata and tags that are aligned with what consumers are searching for can result in higher conversion rates at the website.

Full-Service Healthcare Digital Media Marketing

Most People Start Their Search Online for New Healthcare Providers

Healthcare providers who partner with Relative Marketing Group to promote and enhance their digital footprint will experience increased ROI, improved brand visibility, and a user-friendly website experience. Offering a wide range of digital marketing solutions, our agency is ready to help your healthcare business thrive online.

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