Google allows a call tracking number on a Business Profile only if the business controls it and it connects directly to the location. Here is the setup that keeps attribution without breaking your listing, plus a ten-minute check.
Google Search Console keeps a rolling 16 months of performance data, and the BigQuery bulk export only collects from the day you switch it on. What the 1,000-row table and 50,000-row API limits leave out, and the setup steps to start archiving this week.
Who Owns Your Search Console and Google Business Profile? An Access Audit Before You Change Agencies
In Google Business Profile, a new owner waits 7 days before they can transfer primary ownership, and an ownership request gives the current owner 3 days to respond. How Search Console and Business Profile ownership actually work, the four ways practices lose access, and a 15-minute audit to run today.
Can every therapist in your group practice have their own Google Business Profile? What Google’s practitioner and department rules actually say, where listings go wrong, and a 15-minute audit to run today.
Average position, impressions, and clicks in Search Console each count something narrower than most reports assume. What the metrics actually measure, why chart and table totals disagree, and how to read the report without drawing the wrong conclusion.
How to attribute calls and form fills to the channels that produced them, using UTM parameters and dynamic number insertion, without creating duplicate URLs for Google or pushing protected health information into an analytics account.
Primary category, additional categories, services, and service area decide which searches your Google Business Profile is eligible for. Here is what each field actually controls, what the documentation says, and a 30-minute audit.
Addiction treatment advertising has its own gatekeeper, and certification is an operations project rather than a paperwork errand. Here is what the review actually examines and how to sequence the work so a launch does not stall.
How much should a small business spend on marketing each month in 2026? A revenue-percentage framework and four-bucket split for any industry.
A 30-minute weekly marketing review for small business owners: five signals, one action, and the exact schedule to catch marketing drift early in 2026.
