Category: Content Strategy

Google does not ban AI-written content. Its scaled content abuse policy targets many low-value pages made to manipulate rankings, however they are created. Here is what the documentation says, why behavioral health sites are exposed, and a 20-minute check you can run today.

Google estimates a page's date from the visible date, structured data and sitemap lastmod. Here is what its documentation says counts as a real update, why changing the date alone backfires, and a five-minute check for WordPress sites.

Per-carrier insurance pages that only swap a logo and funnel to one form sit close to Google’s doorway abuse policy. Here is where the line falls, a 20-minute check you can run today, and what a carrier page should contain instead.

Review widgets on your own site have not earned stars in Google since September 16, 2019, incentives are prohibited, and the real HIPAA exposure sits in your replies. Here is how treatment centers should handle Google reviews.

Google builds your title link and snippet at query time and will overwrite what you wrote. Here is how it chooses, why titles get rewritten, and how to audit the pages losing clicks.

Behavioral health content is judged against a higher bar than almost any other subject. Here is what E-E-A-T really means, why anonymous clinical articles lose, and how to publish clinician credentials in a way both readers and parsers can use.

Why templated city pages stop working, how to tell if yours are too thin, and what to do with the ones you already have.